Microsoft expands Azure data centers to France, launches trust offensive vs AWS, Google


Companies like Microsoft, Amazon and Google continue to compete fiercely in the area of cloud services for consumers, developers and enterprises, and today Microsoft made its latest moves to lay out its bid to lead the race, while also launching a new mission to position itself as the cloud provider you can trust.

Microsoft announced it would build its first Azure data center in France this year, as part of a $3 billion investment that it has made to build its cloud services in Europe. At the same time, the company also launched a new publication, Cloud for Global Good, with no fewer than 78 public policy recommendations in 15 categories like data protection and accessibility issues.

The new expansion, investment and “trust” initiative were revealed by Microsoft CEO Satya Nadella, who was speaking at an event in Dublin, Ireland. He said that the expansion would mean that Microsoft covers “more regions than any other cloud provider… In the last year the capacity has more than doubled.”

As a measure of how Microsoft and Amazon are intent on levelling each other on service availability right now, the news of the French data center comes one month after Amazon announced that it would also be building a data center in France.

Nadella, of course, did not mention AWS by name but that is the big elephant in the room for Microsoft. Nadella said today that Microsoft has data centers covering 30 regions across the globe, “more regions than any other cloud provider,” with the European footprint including Ireland, the Netherlands, the UK and Germany.

In Germany, its data center is operated by Deutsche Telekom on Microsoft’s behalf in atrustee model, a move made both for “digital sovereignty and compliance,” Nadella said, “and a real world understanding of what the customer needs.”

The popularity of cloud-based storage and services has grown exponentially in the last several years, fuelled by the rise of smartphones and tablets that rely on cloud-based architectures to run apps; as well as a rise of other consumer and enterprise services that have also taken a remote storage and processing approach to deliver software more efficiently.

While Microsoft may have lost to companies like Google/Android and Apple when it came to building a mobile platform or phone that is widely used by the mass market, it’s hoping that its presence in cloud services will give it a place at the table for computing in the future.

“We have a very particular point of view by what we mean by mobile first and cloud first,” Nadella said today “It’s about the mobility of your experience across all devices in your life [and] the way to achieve that mobility … those experiences… is only possible because of the cloud.”

 

More :  https://techcrunch.com/2016/10/03/microsoft-expands-azure-datacenters-to-france-looks-to-beat-aws-on-image-of-trust/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Published by Abheek Dutta

A perennial thrill-seeker with an avid interest in transforming and improving lives around the globe through the wonderful gift of technology, I am the Senior Vice President of Henson Group . My specialties include Leadership, problem-solving, and putting cutting-edge technology (Cloud, Artificial Intelligence, Machine Learning) in the hands of corporates, startups, and professionals. I have been obsessed with the idea of using technology to solve real-world problems. Having previously worked with global software giants like TCS and IBM, I now usually sit at my office at the World Trade Center, New York and Chandigarh , India. Among my greatest achievements, increasing the revenue of Henson Group by ten-folds in the past two years, remains my favorite along with the fact that Henson Group’s India center has now become ‘a center of excellence’ with its entire technical team being Microsoft certified. On the delivery side, I helped Henson Group attain the prestigious “ Azure Expert MSP Certification “ with Microsoft . Hailing from Jammu, my team has grown from five to 150 employees and associates in just two years. Even during COVID-19 era, our growth has soared while helping corporates, industries and startups to tide over many hurdles and challenges. Henson Group is recently featured at rank 132 in the Inc. 5000 Rating. Skillsets: Cloud Services, Managed Services Provider (MSP), Computers & Networks, Artificial Intelligence, Machine Learning, Project management, Leadership , Cyber Security Mr. Dutta manages and monitors the performance of consultants and partners on engagements, communicating with the account executive, project teams, and customers. Works in close collaboration with the Microsoft project manager, providing hands-on project management expertise as required. Mr. Dutta provides direct oversight over the MSP Client Operations team responsible for managing MSP relationships with existing MSP clients and day to day operations of these accounts. Mr. Dutta oversees the Centralized Delivery Team that is responsible for high volume cloud migrations and MSP delivery to current clients. Team consists of over 120+ engineers and project managers.

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