Microsoft and Adobe today announced a major partnership that will see Adobe deliver its cloud services on Microsoft Azure and that will make Adobe the preferred marketing service for Microsoft’s Dynamics 365 Enterprise CRM solution.

Microsoft says Adobe will now make Azure its “preferred cloud platform” for its three main services: the Adobe Marketing Cloud, Creative Cloud and Document Cloud. Specifically, Adobe will use SQL Server and Azure’s machine learning services available in the Microsoft Cortana Intelligence Suite.

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe, in a statement today. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

As is so often the case with these partnership announcement, quite a few questions remain unanswered. Traditionally, Adobe has run its own data centers, for example, and it’s unclear from today’s announcement what will happen to these (though we have asked Adobe for comment and will update this post once we hear more).

 

More : https://techcrunch.com/2016/09/26/microsoft-signs-up-adobe-for-its-azure-cloud-computing-services/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&sr_share=twitter

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